All you need to know about counterfeiting

What is counterfeiting?

Counterfeiting is the imitation of something genuine to steal, destroy, or replace the original for use in illegal transactions or deceive consumers into believing that the counterfeit product is worth more than or equal to the original. It means to let you. Simply put, a counterfeit product is a fake or unauthorized replica of a genuine product. 

Counterfeit products usually carry fake company logos and trademarks, resulting in infringement of product patents and trademarks. It also has a reputation for being poor quality, not functioning, or containing toxic substances such as lead. This has endangered the safety of hundreds of thousands of people in car and plane accidents, poisoning, or neglecting to take essential compounds.

These watches look the same at first glance, but one can observe the difference in colors and build quality on closer inspection. Here are some tips we can use to identify counterfeit watches.

• Look for Spelling and grammatical mistakes or defects on the watch.
• Check the watch for crisp, high-quality lettering.
• Hold the watch to make sure it’s heavy.
• Check the quality of typefaces and engravings.

Commonly counterfeited products

Pharmaceutical Drugs – Perhaps the most horrifying counterfeit on this list is related to medicines. Counterfeit medicines have been reported to cause serious harm to people, including death. Worldwide reports of babies who died in China because their parents bought fake milk powder without nutritional value and African AIDS patients who overdose on fraudulent drugs purchased at field bazaars. Counterfeit medicines are often completely free of medicines, cleverly packaged and labeled. Unfortunately, it’s too late for many to notice this fact. 

Sneakers/Shoes – People around the world seem willing to pay for fake shoes that resemble the real brand, but for around 10%. Counterfeit shoe brands have become so good and sophisticated that law enforcement has to admit that it is increasingly difficult to spot fake shoes. Last year, Nike executives said that one fake pair of Nike sneakers sold worldwide was sold. The most commonly counterfeited shoes include the Nike Air Jordan and Puma. And the sale of counterfeit shoes is one of the fastest growing segments of the counterfeit trade globally.

Jewelry / Accessories – From necklaces to Ray-Ban sunglasses, jewelry and fashion accessories are among the most commonly counterfeited. Fake jewelry and sunglasses are regularly sold on the busy streets of big cities like New York and San Francisco. These are the counterfeit items that many of us are most familiar with. Indeed, fake jewelry and accessories like sunglasses are often the cheapest items to counterfeit and sell. And they’re popular with tourists and those willing to spend vacation money to buy a matching bracelet or pair of glasses. Of course, the quality of these items often leaves something to be desired. But for a cheap price, can you go wrong with a pair of “Bay-Ran” or “Ray-Bun” sunglasses?

Solutions to stop counterfeiting

Latest Innovative Holograms and Holographic Labels

By incorporating the latest innovative holographic labels, businesses can prevent significant losses from counterfeiters. Holographic labels are equipped with many complex features that can be easily identifiable but are almost impossible to duplicate.  Advancements in hologram manufacturing technology can now prevent even the best counterfeiters from copying holograms. 

In addition, companies also need to develop consumer awareness programs to educate their target audience in distinguishing between genuine and counterfeit products. For example, companies like HP use holographic labels on consumables such as cartridges and toners to prevent counterfeiting. Consumers looking for toner can easily determine if a product is genuine, saving HP a lot of money that can be lost to counterfeiters.

Digital Security Solutions

POS (point-of-sale) authentication is a real-time product verification tool using which end-users can verify the authenticity of a product by scanning a QR code or entering the UID code or serial number printed on the product label.

Since each code can carry information like  batch number, date of manufacturing, and expiry date, the report can be used for various other purposes like:

1. Checking for warranty claims and identifying false claims
2. Sales can be tracked in real-time if each code authentication is made a mandate.
3. Authentication done using SMS can help in understanding the demographic distribution.
4. Tracking along the supply chain is also possible.

Choose A Reputable Label Printing Company To Provide Quality Labels

Shriram Veritech Pvt ltd not only works with you to provide high-quality custom labels but also protects your inventions and innovations from counterfeiters. Use the latest label printing technology to print high-quality holographic labels that are not easily duplicated. Contact your sales representative now for more information on holographic labels.

Who requires counterfeit solutions?

Counterfeiting solutions can be applied to any industry which requires securing its supply chain from 

1. Counterfeiting and Duplication
2. Pilferage
3. Tampering

These solutions can be applied through Primary, secondary, and tertiary levels of packaging, ensuring end-to-end security across the supply chain.

Anti-counterfeiting technologies

Anti-counterfeiting technologies are added to products or their packaging to allow consumers or inspectors to verify that the product is genuine. Many brands and other agencies around the world- like ASPA, are continuously developing programs to inform consumers about the technological solutions currently on the market and to help companies improve their protection against counterfeiting.