Barcode/QR codes: the new age Brand Security – Veritech

Barcode/QR code systems are designed for accelerating Information processing for any business. These codes are mainly used on FMCG companies, retailers, travel operators & hospitality businesses, food companies, and the healthcare sector.

Know how Barcode helps to protect your brand?

QR codes label sticker that is fixed on a product or item, and it gives only classification to a product or package. Through which you can find information about the product via scanning these sticker labels. Barcodes/QR code labels are applied to products as a means of speedy identification with new-age Brand security systems. 

Do barcode labels help to protect your brand know-how?

Suppliers now include security barcodes direct thermal barcode labels on most of the packaging material so that the sources in a problem. Security barcode & barcodes labels are now widely used in various industries.

Kinds of Barcode/QR code

The codes can be categorized into three main categories:

Liner codes: 1D barcode labels are lines used to store text information, such as product type, size, and color. Alphanumeric data (i.e., letters and numbers) are encoded within the lines and spaces, although limited to the number of characters, and linked to a database where the data are housed. When the Barcode is scanned using a camera-based imaging or laser-based scanner, the encoded data is decrypted, revealing the information input within the database.

2D Codes: 2D barcodes are unique high-security holograms for brand protection. In addition, 2d Barcode specializes in storing more information than just text, such as the price. 

QR code: A QR code (quick response) is 2D Barcode that can store alphanumeric information such as a URL.

Integrating Barcodes into Packaging Solutions for Brand Security

Many consumers buy counterfeit products deliberately so that they can pay very lower prices, so it’s often only you and your brand that suffers. Therefore, labels and packaging should be your first defense against counterfeit products.

Since these labels are used to communicate with the end-user, it becomes essential to add an element of security. The end-user and the brand owner can authenticate the genuine products.