MRP Labels

Veritech’s “MRP Label” is he next generation, high-security ant-counterfeiting solution integrated with an array of high-tech features, both in terms of printing as well as holography to create a truly unique product that is extremely secure against all forms of counterfeiting. The implementation of high-security MRP Labels has emerged as a crucial strategy to safeguard the authenticity of the products and protect both businesses and consumers.

Notable features of this ground-breaking technology:

• True-3D Effect – As the name suggests, this feature has a high-definition 3D object, complete with depth and contours, that can be seen from multiple directions by changing one’s viewing angle.
• Variable Laser Numbering – This variable sequential numbering is done on the OVD surface using a laser engraving technique. Each OVD will have a unique serial number.
• Mirror-Finish Fresnel – This is a concave mirror effect that has a highly reflective, mirror-like appearance. It’s possible to see one’s face in this feature making it possible for end users to instantly authenticate the OVD using this ultra-high security feature.
• PLS Effect – PLS stands for Point Light Source. This feature appears as a normal lens effect on the surface of the OVD, but when viewed from a certain angle, one can see the text character inscribed within the lens. This character also has virtual depth, i.e. it appears to be inset at a point below the surface of the OVD.
• Zoom Effect – This is an animated effect in which the text or image is created using multiple lines in varying colors. When the viewing angle is changed in an alternating manner, the text or image appears to be growing and shrinking in size.
• Background Switch Effect – In this feature, two different sets of text or images are visible in the background when the viewing angle is changed.
• Relief to Holographic Flip-Flop – In this feature, the images/text switch between a relief (raised) effect and a flat holographic effect when the viewing angle is changed.
• Gradient Color Effect – This dynamic effect gives the appearance of a multicolored gradient to any element on the OVD. Multiple colors can be observed when the viewing angle is changed.
• White Flip-Flop Effect – Achromatic white areas in an OVD do not reflect any holographic color, but give a bright white appearance. In this feature, this achromatic white area is superimposed with two different images that are ‘black’ in color. These two images can be seen individually from different viewing angles.
• Wave Lens Effect – This is another type of mirror-lens feature that has a ripple effect, i.e. one can observe concentric ‘waves’ which progressively increase in size going outwards.
• White Kinetic Effect – This feature is made with a pattern of very thin achromatic white lines that give the appearance of movement when the angle of viewing is changed.
• Rolling Effect – In the Rolling effect, when the hologram is moved in a circular motion, the object or text inside the outline moves along both the X and Y axes while the outline itself remains stationary.
• White Sparkle Effect – The sparkle effect is made up of an array small dots or grains that reflect ambient light in all directions. This gives the element a brilliant, diamond-like appearance that catches the eye immediately.
• De-metallization – De-metallization refers to the removal of specific metallic areas from the OVD film to leave behind text, patterns or other effects. The de-metallized area on an OVD becomes transparent, and the area that is left behind forms the intended text or pattern to be shown. This feature is widely used in holograms on currency notes of many countries.
• Relief Effect – In this effect, the image is created using a combination of raised and sunken effects. The contours or positive areas of the image are formed by the raised parts and the negative areas are formed by the sunken parts.
• Micro Images – Micro images are very small in size and are visible only through a high-powered magnifying glass.
• Nano Text – Nano text and Images are extremely small in size, ranging anywhere between 5 to 10 microns. These are only visible using a high-powered microscope (at 100x zoom level).