What is a Hologram? And why do you need it for your business?

Hungarian-British physicist Dennis Gabor was awarded the Nobel Prize in Physics in 1971 “for the invention and development of the holographic method”.

Holograms are multicolored patterns of light with 3D depth, unlike conventional printing, which is flat. As these are hard to reproduce, they are mainly used on products and documents to reduce the reach of counterfeits. Holography is a technique that involves the use of a laser, interference and diffraction, light intensity recording, & appropriate illumination of the record.
​Veritech constantly innovates to add to its already extensive range of security features.

While overt features are for end-user authentication, hidden features are for field-level verification, and forensic features are for lab verification. For example, security holograms make existing packaging unique and attractive and add a layer of security against any product counterfeiting.

Holograms are used to protect product authenticity and enhance and secure brand image. In addition, holograms protect essential original documents.

Types of holograms offered by Veritech

Holograms that Veritech offers- Generic holograms, Barcode holograms, Demetallized Holograms, Scratch Holograms, Holographic Overlay, True 3D Holograms, Promotional Holograms

Generic Holograms – Veritech offers a range of stock holograms, which can be custom-printed with the company name, logo, serial number & other customized features. These holograms are useful as these incorporate.

Barcode Holograms – A unique high-security hologram for brand protection, these are specially innovated for Track and Trace. The unique Hologram can carry encoded barcodes that can be easily traced and tracked through a scanner.

Demetallized Holograms – A unique high-security hologram for brand protection, these are specially innovated for Track and Trace. The unique Hologram can carry encoded barcodes that can be easily traced and tracked through a scanner.

Scratch Holograms– Scratch Holograms hide covert information which the end-user can see only after scratching off the holographic image. These holograms are used for applications such as recharge vouchers & cards and for redemption purposes as part of gift schemes.

Holographic Overlay – These are transparent self-adhesive overlays with Holographic features. This product is used on documents to protect written/printed content.

True 3D Holograms – A true 3D Hologram is created with a high-end holographic mastering system and 3D software. The logo or image will show 3D contours instead of flat lines, and thus, a real 3D effect can be seen

Features

• Available in both spool as well as sheet form.
• The size of the hologram is customizable.
• It can be combined with several tamper-evident features.
• Manufactured on 24 / 36 micron metalized polyester with water-based or hot melt adhesive and silicon-coated release paper.
• Base foil is available in multiple colors.

Promotional Hologram – Apart from being intrinsically attractive, Holograms can incorporate multiple visual elements and graphic designs for highly valid product promotion. A cricketer can be shown executing a shot, for instance, or a cartoon character can be animated using a 3D hologram. Veritech offers the widest variety of high-quality promotional holograms, which can be made according to the client’s needs.

Importance of holograms in business

Security holograms have captured the attention of businesses over the last few years. There’s a good reason for it, though. Security Holograms allow easy storage of Simple and complex information, which can be utilized to identify genuine goods from fake. Furthermore, the latest technological innovations make these extremely difficult to duplicate and, therefore, essential investment from brands, panning across all industries.

Holograms play a very significant role in Fighting the fakes. They make for high security yet easy to apply techniques without adding unnecessary cost to the original product. For example, in the Anti-Counterfeiting industry, the revolutionary label-based & 3D holograms have forced the brands to invest in this product, making it a standard rather than an add-on service. Moreover, they not only allow brands to gather better information, but with the new generation of Optical Visual effects, new coating techniques, and innovative materials, along with Unique serialization technologies, India is at the brimming front of producing the most visually stunning and secure holograms, thus making them essentials in the fight against duplication.

Why Trust Veritech for Holograms?

Shriram Veritech Group is one of India’s oldest & largest business houses and is synonymous with Quality, Trust & Reliability. This legacy pushes Veritech to strive for excellence in all fields continuously. Veritech has been trusted by some of the best brands worldwide for many years, proving that Veritech has what it takes to protect your brand.

Hologram Safety Security Management System (HSSMS): Certified to be the most secure – With the toughest certification for Hologram manufacturers in India, we provide comfort to our customers that their products are produced in a safe & secure environment.

Quality that lasts- Veritech’s choice of the best of materials and manufacturing practices enables it to give the optimum quality at par with the best in the world.

Speed Service – Veritech has gained a widespread reputation for reliability and has consistently won the trust of its customers with its high service standards and speedy deliveries.